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The story behind the development of the G FLOAT

G-float was born from a passion to give sea lovers freedom from worrying about glasses. We’re proud that G-float been chosen by rowers globally and that from our humble beginnings we’ve become world’s brand. We hope you will love the G-float as much as we do!

Our story began in 2014 when Moshe Roimi lost two pairs of glasses during a normal day at the beach with his small children. One wave knocked the glasses off his face and in a second they disappeared in the water. This happened twice on two separate occasions. Beyond the significant financial loss (about 500 dollars), it’s no fun coming back home without the glasses you like and have become accustomed to. From that moment on, Moshe realized that this a very common problem, and sought a solution. All of the existing solutions were insufficient – some large and cumbersome, others simply did not float the glasses, and some even damaged them. In 2018, the vision was crystallized, how to change the way people wear glasses during marine activity, in order that this phenomenon of losing glasses would become a thing of the past.

After a long period of research and development, and with the help of a dedicated team, we arrived at the desired result – a floating accessory made from soft, user-friendly material, very light and with especially high floatability. We believe in simplicity; therefore, we made sure that the float’s connection to the glasses will be quick and easy. We also made sure it will not be felt on your face, but also big enough to be easily spotted in the water when needed.

G-float is made in Israel by Foamotive Ltd, a world-renowned company specializing in foam parts for the automotive industry, manufactured with a unique technology. Among the company’s customers are major auto brands such as Bentley, Lamborghini, Volvo, Mercedes-Benz, airlines and shipping companies, defense industries, as well as other industries from a wide range of areas. In addition to its main facility in Israel, Foamotive has manufacturing plants in Mexico and Romania, which enable quick production and delivery to European countries and the USA.

Our team currently number about ten employees. All of us are proud to be part of a revolution ensuring that the smile will remain on people’s faces during marine activity, even with sunglasses or eyeglasses. It is important to us as a company to give people with disabilities an opportunity for employment. Therefore, our packaging processes are run by an organization that is a home for people with mental and physical challenges. This is a great privilege to us, to give people employment and see the joy on their faces when busy packing our products.

G-float has become a good friend of both professional and amateur rowing teams. Some have found rowing to be an opportunity for personal empowerment while coping with health challenges. To learn more about the technology behind the GFLOAT – Click here.

We are proud of our G-float product which has, within a short time, reached the awareness of thousands of sea enthusiasts who love our float, and have recommended it to their friends as well. Professional customers too have discovered the great value it offers their customers, sparing them from anguish and frustration, and keeping them joyful and happy while pursuing marine activity.

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